Ceramic, in its simplest definition, is earth fired at very high temperatures.
The history of ceramic is as old as the history of civilization. The first ceramic is known to have been produced in Anatolia in 6000 BC. Ceramic fragments excavated at Çatalhöyük have reached our day intact after 8,000 years.
Today, ceramic finds are among the most important sources of information for archaeologists about human history. The writings, drawings and symbols on ceramics that have come to us undamaged for thousands of centuries make it possible to learn about the lifestyles and cultures of past civilizations.
Today, ceramic is an important decoration product used in covering the floors of building interiors and exteriors. It is obtained by mixing clay, kaolin, quartz and feldspar in specific proportions. These materials are turned into paste, pressed and fired at temperatures above 1100°C.
Because ceramic is made from materials obtained naturally from nature, it is healthy. Ceramic is an ecological product.
Healthy
Resists dirt, stains and rust; doesn't raise dust or release moisture. Microbes and insects cannot survive on its smooth surface. Doesn't negatively affect baby and child health; doesn't invite asthma, bronchitis or allergic diseases.
Durable
Even the strongest detergents cause no abrasion. Doesn't decay or break down. When properly laid, lifespan rivals that of the building (40+ years). Doesn't crack in cold or expand in heat.
Economical
The longest-lasting flooring material; requires no special maintenance. Doesn't ignite, prevents fire spread. Doesn't require complete renovation — broken tiles can be replaced individually.
Aesthetic
Compatible with every environment, structure and texture. Every striking and pastel color can be produced; pictures, patterns and photo prints can be applied.
Ecological
Its raw material is nature itself. Doesn't release chemical waste; it is a recyclable material. Clean energy is used in its production.
Endless Variety
Suitable for every lifestyle and taste. Producible in every color found in nature, in every pattern, in hexagonal and octagonal forms beyond just square and rectangle.
Functional
Not just a covering material; outperforms paint and plaster on exteriors. Reduces heat loss, dampens noise.
Risk-Preventive
Fired at 1100°C, doesn't burn or ignite — prevents fire spread. Doesn't accumulate static electricity; protects against household infections and heat loss.
Source: "The Alphabet of Ceramic", Ceramic Federation
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